Xavier Creative House

BUILD ON YOUR SUCCESS

Have a question about building a great healthcare brand? A brand problem you're trying to solve? The XCH experts are happy to share healthcare marketing and promotion insight and advice anytime.


Give Your Brand an Annual Competitive Analysis Check-up

Dear House Rules,

I worked with a strategic marketing firm to complete a competitive analysis before I launched my branding effort. I have been in business now for five years. Does my original research stand or do I need to re-visit the competitive landscape?

Sincerely,
Do I need to Re-Analyze?

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Say No to New Business? Build Your Brand Integrity by Staying Focused.

Dear House Rules,

I am an incredible medical writer but my clients often refer me for marketing assignments. Should I accept these diverse jobs to build my client base and bring in revenue? How does that affect my brand if I branch out and offer whatever my clients need?

Sincerely,
Should I Do It All?

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Your Picture Tells a Story on the Web. Get the Details Right.

Dear House Rules,

I had a professional headshot taken when my firm was featured in a magazine article. I later tried to use that image on social media but it did not look as sharp. What am I doing wrong when I pull in pictures to my web campaigns and how can I correct that?

Sincerely,
Not so Clear on the Web

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Invest in Yourself. Invest in Professional Design.

Dear House Rules,

I consider myself creative and I have been doing my own marketing. With the options for self-promotion on the internet, why should I invest money in working with a professional design team?

Sincerely,
I’ve Got This Covered

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Do You Think Home Page Sliders Are Burgers? You Need Help.

Dear House Rules,

I like to keep my home page interesting so repeat customers stay engaged and first time visitors see something fresh and up-to-date. Without redoing my site, how can I accomplish a homepage makeover?

Sincerely,
Keeping it Fresh

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Branding Counts, Even Right down to the Url Details.

Dear House Rules,

I am always looking for ways to distinguish my business and get more hits on my website. I am seeing many URL’s accompanied by a branded icon on the browser address bar. Do you recommend this and how do I get one?

Sincerely,
Every Last Detail

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A Great Way to Build Your Brand Is to Talk about It. In Public.

Dear House Rules,

I am a reluctant speaker but I get many requests from industry associations and networking groups to participate on panels and even deliver expert presentations based on my immense knowledge. I can’t turn down all of the invites and I’m starting to think there must be a way to approach this task and present in public more confidently. Do you recommend I keep trying or keep quiet to protect my company’s brand?

Sincerely,
Public Speaking Challenged

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Making a Wise Investment in a Lasting, Legitimate Logo

Dear House Rules,

I made my company logo on an impulse. At the time, it felt like creative genius but I realize after a few years in business that it is not doing anything to promote my company. What makes a one logo more appropriate than another? Can you help me determine if my logo is the right one or if I need to replace it?

Sincerely,
Logo Broke

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It’s Not Always Easy. But Ebooks Can Be a Great Brand Tool.

Dear House Rules,

How can an Ebook help me market my company? My product is very technical and I don’t think most people would want to read about it. On the other hand, my niche market is active in publishing white papers. Since I’m not a writer, I’ve avoided that. Is an Ebook more practicable for me and how do I go about creating one?

Sincerely,
Building an Ebook

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Social Marketing Must–maintain Brand Consistency

Dear House Rules,

I just hired an employee to do my social media. She brought a fresh look and feel to my brand and has done a good job of building our presence on multiple social channels. The only problem is that her style is so different from our previous marketing output, I am afraid people will not recognize us. Is this a problem?

Sincerely,
Fresh Social Image

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Picture This – Your Brand in Focus!

Dear House Rules,

I am considering incorporating photography into our branding. I have seen other companies do that and it makes the connection more personal. Is this something I can do myself or is this a costly endeavor?

Sincerely,
Amateur Photographer

 

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“Step Up” Your Brand Basics Before You Begin a Re-brand Effort.

Dear House Rules,

Branding has come a long way since the internet became a staple in every household. I feel like my marketing efforts have stalled because they have not kept up with technology. Will a re-brand help me jumpstart sales? What steps do I need to take to get started and get the best value?

Sincerely,
Will a Makeover Help?

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