MAKING A MAJOR IMPACT WITH A STRATEGIC SHIFT

  • BLUEPRINT:
    Rebrand Impact, a successful executive coaching organization and writing company to coincide with a strategic shift in positioning.
  • TOOLS:
    Strategic planning, logo, identity, collateral, website
  • X FACTOR:
    An attention grabbing and targeted campaign alerting Impact’s customers of the focus on a primary service offering. Creatively highlighting the executive writing offering with the image of the pen as the lead letter in the company’s name kept some legacy hallmarks, but introduced a more compelling and focused new identity.
Executives depend on Impact to tell their story in the write way
Making an Impact in the Boardroom
Targeting CEO’s through social media and related outreach