YOU MAY WANT TO SEE A SPECIALIST FOR THAT.

  • BLUEPRINT:
    Build awareness of and subsequent membership in PracticeUpdate, a top Elsevier web property for physician specialists.
  • TOOLS:
    Campaign concept, design, content, email marketing, scalable banner campaign
  • X FACTOR:
    Providing multiple creative options for testing led to strategic decision to make campaign simple, bold, and specific to each specialist group with a revolving headline. Complemented by a New Yorker style illustration that appealed the most to physicians in concept testing.
Bringing an email buzz to specialty healthcare with FREE access to key specialty updates
A series of banner ads build visits and membership sign in

ELSEVIER PHARMA SOLUTIONS:

  • BLUEPRINT:
    Create new look for Elsevier Pharma Solution division sales materials
  • TOOLS:
    Design. Messaging, content, and template for sales presentations
  • X FACTOR:
    Making a complex story simple and bring new energy to a venerable trusted umbrella brand